Have you ever gone into a place of business and seen head shots on the wall? Now, have you ever noticed anyone of the people in those head shots? My recognition percentage has to be less than 10% and I'm in show business. It's like the wall of your local dry cleaner is in fact a graveyard of sorts. A resting place for pictures of people whose careers never took off. To put in in perspective though, most people's show business careers never “take-off” The average income for actors in SAG is $5000/year. And that's after you factor in the millions the top ten get per year for their movies.
My question is what does a picture of someone that customers don't know do for a business.
CUSTOMER: I had doubts but now that I see Tony Carrington The Third aka Cop # 3 in Dog Day Afternoon shops here...I guess I will too.
If you happen to take your car to Prestige Auto in Encino, CA you will see the picture of a young, up and coming Comedian named Dwayne Perkins. The only mechanic I trust, Sako, asked me for the picture. I whole-heartedly endorse Sako and Prestige Automotive. I unequivocally stand by their work. But what does that do for someone already there to get their car fixed? Maybe my picture should be on their website or next to their add in the Yellow Pages. (People under 20 should ask their Moms what the Yellow Pages were :-)
I cringe every time I see the picture and I cringe even tighter when I see my, “witty when I wrote it”, caption on the pic with a purple Sharpee.
I plan on keeping my head shot in businesses count at 1. So if you need a Dwayne fix check out my blogs or head to Prestige Automotive in Encino, California.
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1 comment:
Maybe head shots should include a "best used by" date on them with a toll-free number to order a newer version when (and if) the time comes. Couple that with a website where businesses can register their collected head shots, and a service which issues recall notices where necessary...
...business opportunity perhaps?
Or maybe they could just be printed on special paper which suddenly disintegrates at exactly the five-year mark. If the career is still active, a new version will be sent two weeks prior to self-destruct date of the old version, with a plausible facsimile of the original autograph.
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